Re-branding: greenSTEM Network

Ever since we retired the Solar Sunflower name, we’ve been attempting to come up with a new handle for this project. Many pages and napkins have been scribbled with notes, drawings and words: green, schools, sensor, network, garden, STEM, system, soil, water, stormwater … nothing stuck.

Earlier this week, PWD aquatic biologist Jay Cruz dropped a piece of looseleaf paper on my desk (above); he came up with it while drawing with his daughter. It’s perfect: greenSTEM. We’re going with it, and we’re even going to use a modified version of the logo Jay drew, including the  CFL lightbulb—nice touch.